Vol. 5, No. 2 (2013), December 2013rn1 Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand PerformancernArdi Wirdamulia, Adi Zakaria Afiff 69 -82rn2 Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement EvaluationrnFelix Septianto 83-93rn3 Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication SectorsrnRachmi Rida Utami, Reza Ashari Nasution 94-109rn4 Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing CountryrnJashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana 111-124rn5 Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspectivernSarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra 125-138rn