A comprehensive conceptual model of contemporary coolness for brand and social marketingrnAdvancing Theory and Research in Social Marketing: Interactive Management for Complex Problem ThinkingrnEnviro-ethical Dialogism: Implications for CSR and Consumer EngagementlrnImproving the Social Marketing ExperiencernIncentivizing Online Social Marketing MessagernDiffusion: A Conceptual FrameworkrnLooking through a glass onion: A mixed method formative research casernMoving Forward: Conceptualising the Social Marketing Value ChainrnSocial Marketing Ethical Dilemmas: Pursuing Practical Solutions for Pressing ProblemsrnThe incorporation of Transformative Consumer Research principles within the ‘Cancer Good News’ social marketing project: A Case StudyrnEthnography and filmmaking for Indigenous anti tobacco social marketingrnTruth in Social Marketing: Applying Truth Frameworks to the Strategic Evaluation of Social Marketing CampaignsrnUsing value theory for segmentation in social marketingrnCross-Cultural Shared Leadership as a Vehicle to Achieving Community-Level Behavioural Change through Capacity BuildingrnEncouraging others to donate: The importance of social context for positive word-of-mouth communicationrnheadspace “We’ve Got Your Back” Campaign: Supporting young Australians through tough timesrnMarketing Strategy in the Context of Managing Social Enterprise DualitiesrnReceiving Help: Learning from Sri Lankan Victims of the Asian TsunamirnWhat Rocks Your Boat? When “Attraction” meetsrn“Social Identity” to Achieve Behavioral ChangernA qualitative analysis of young drivers’ perceptions of driver distraction social marketing interventionsrnExamining Response to Drink Driving and Speeding Road Safety Television Advertisements in Eight Countries*rnAn Analysis of Complaints about Alcohol Advertising on Social Media: A Regulatory PerspectivernMarketing Clean Cookstoves in Central Java, IndonesiarnAggregating Potential Collective Action To Motivate Pro-Social ConsumptionrnCritically Analysing Social Marketing Response to Electricity Crisis in South Africa: An Appropriate Model ProposedrnDeveloping Culture Change Campaigns for Military Environments: I Am Air Force Energy CampaignrnIdentification of barriers and benefits for Jack Johnson’s All At Once campaign.rnIf Climate Change is a Super Wicked Problem, is Social Marketing a Super wicked Solution?rnPerceived value of using energy efficiently among low-income older residentsrnSocial Practice Theory: A New Insight for Social Marketers to Foster Pro-environmental Behaviorrn (App)lying Social Marketing Strategies to Address Common Pitfalls of Health Behaviour Change AppsrnAnti-Fat Bias, Health Consciousness and Eating BehaviourrnMatthew Changing Social Norms through Community-Based Social MarketingrnDrivers of Condom Brands Perception, Choice and Loyalty among Generation Y South Africans: A Proposed ModelrnEnhancing Well-Being through Anti-Depression Campaign Websites: Application of Transtheoretical ModelrnIncreasing Walking Among Overweight and Obese Adults: Initial Insights from an Australian Formative StudyrnSilver surfers: proposing an e-servicescape framework for active ageingrnStick With It! Preliminary Results of a Pilot Study using Nudging to Assist with Weight Loss MaintenancernThe Use of Photovoice to Understand American Indian Youth’s Perceptions of their Dietary LandscapernAlcohol Consumption Behaviours in Vietnam: A Tale of Two CitiesrnCan social marketing approach help towards better law implementation?rnAlcohol social marketing campaigns on Facebook: Comparing two approachesrnCorporate Social Responsibility and Problem Gambling Marketing ProgrammesrnSocial Marketing and Marketing Systems; Towards a Coherent Theory of ChangernThe Role for Social Marketing in the Program of Saving Lives at Birth in IndonesiarnDisguising the Performance of M-games in Social MarketingrnExploring the Use of Sport-Linked Alcohol Marketing via Social MediarnTouchdown on Planet of the Vapes’: UK E-Cigarette consumer behaviour and attitudes - a netnography.rnLearning from commercial marketing: Novel use of cigarette packaging to communicate health messagesrnPlease Like Me – A Qualitative Evaluation of the Make Smoking History Facebook rnWhen it’s good to be a quitter: The development of youth orientated counter-marketing anti-tobacco resources.rn