Innovative Thinking as a Requirement for Employees of Modern Organizations -- Ekaterina BATOVRINArnThe Analysis of Creativity-Friendly Organisational Environment from the Perspective of Knowledge Potential: Case Study on Small Enterprises -- Aušra KATINIENĖrnSupporting Environmental Sensitivity in Small Enterprises as a Trigger for Innovation -- Machteld WEYTS, Geert STOX, Petra VIJNCKErnThe Interface between the Students’ Personality Traits and the Components of Perceived Creativity -- Kristina SAMAŠONOK, Ala PETRULYTĖ, Giedrė STAŠKIENĖrnCreativity: The Whole or the Hole in the Business Curriculum -- Kym DRADY, Trish BRYANS, Lesley MEARNSrnEntrepreneurship and Creativity: Two Important Skills Students Need for their Future -- Romantė BUČIENĖ, Erstida ULVIDIENĖ, Sigita VALENTUKEVIČIENĖrnInnovative and Creative ICT Solutions – the Born to Be Global Perspective --- Ewa BADZIOSKArnBuilding Resilient Organizations and Innovation Networks in Wood Construction Industry -- Melina M. MAUNULArnHow to Manage Employees’ Innovation Potential in Insurance Companies -- Maciej SZCZEPANKIEWICZrn105 The Use of Time-Driven Activity Based Costing (TDABC) for Optimizing Time-Consumption in Construction Supply Process -- Łukasz MARZANTOWICZrnCosts and Benefits of Marketing Communication Investments for Small and Medium Enterprises (SMEs): Creating Tools for Return on Investment (ROI) Estimations and Calculations of Local Marketing (Communication) Campaigns -- Vicky FRANSSEN, Ine ROMBAUT, Ilse DEVROE, and Isabelle STEVENSrnLeveraging the Sporting Industry to Enhance Marketing Efficacy -- Allison H. PIERPONT, William F. rnDeterminants of Creating Packaging Innovations for Older Consumers -- Jarosław ŚWIDA, Agnieszka CHOLEWA-WÓJCIK, Agnieszka KAWECKArnMarketing Innovation Theoretical Aspects -- Margarita IŠORAITĖrnOne Downtown Street. One Downtown Product -- Luis PINTO, Antonio POLAINASrnSocial Media and its Influences on Consumer Behavior -- Muhammad SOHAILrnAssessment of Different Generation Needs for Strategic Marketing -- Babulia (Dodo) MGHEBRISHVILIrnFood-Related Lifestyle as an Innovative Method in Packaging Research -- Agnieszka KAWECKArnPromoting Responsible Advertising: Assessing the Impact of Misleading Advertising on Consumers in Lithuania and France -- Miglė ČERNIKOVAITĖrnEvaluation of Possibilities to Change Logistics-Based Technological Processes By Applying Green Logistics Principles -- Elena VALIONIENĖ, Audrius MALŪKASrnWhen Shared Value Meets Creativity: Algramo Case -- Nida MAČERAUSKIENĖ, Laima PARAUKIENĖ, Danguolė OŽELIENĖ, Danutė RASIMAVIČIENĖrnCritical Attitude of TSL Enterprises to Social Responsibility -- Izabela DEMBIOSKArnSocial Innovation as the Pathway for Sustainable Development -- Marius BRAZDAUSKAS, Lina ŽIRNELĖ, Erika MATULIONYTĖ - JARAŠŪNĖrnSocial Stakeholders Approach to Training of Financiers at Vilniaus Kolegija / University of Applied Sciences -- Artūras VITAS, Viktorija PRAPRAITĖ, Žana PROKOPOVIČIENĖ, Romualda URNIEŽIENĖrnFlexible Labour Arrangements as the Legal Framework for Innovations in Human Resource Management: Modernization of Lithuanian Labour Law in the European Context -- Vygintas ŠLIAUTERISrnEuropean Small Business Growth Trends and Future Foresight -- Karolis MATIKONISrnEvolutionary Analysis of Innovation in the Globally Changing Business World -- Aleksandra PEČIŪRIENĖrnAssessing Financial Inclusion of Enterprises: A Comparative Study of Different World Regions -- Bożena FRĄCZEKrn